• Best Western expects boost in online bookings with VR-Images.

Best Western International expects the addition of the 360-degree 'Virtual Tour' feature to PROPEL ONLINE RESERVATION BOOKINGS. The world's largest hotel chain with more than 4,100 hotels in 80 countries and territories has launched a comprehensive initiative to roll out 360-degree "virtual tours" for each of its 2,400 North American properties.
According to research by DoubleClick, rich media or virtual tours generate 46 percent more sales (bookings) than still images.
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• Virtual Tours get 5 Million Visits a Day.

Over half of adult Internet users have taken virtual tours, according to "Virtual Space is the Place," a backgrounder issued by Pew Internet & American Life Project.
Many Internet users take virtual tours to visit or preview colleges and universities, tourist and vacation locales, historical sites, museums, real estate, and hotels.
Fifty-one percent of adult Internet users have taken a virtual tour. The rate is up from 45 percent in 2004. In total, about 72 million people have engaged in some sort of virtual visit, up 33 percent from two years ago when 54 million had gone online to go to a destination. On a daily basis, virtual tours serve up over 5 million trips per day, up from roughly 2 million in 2004.
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