In a recession, consumers become value oriented and distributors are concerned about cash.

Maybe you own or manage a hotel, motel, B&B etc. and you have done everything you can do to marketing your business. You have paid a truck-load of money for placing ads in the travel guides and magazines, your website wasn’t cheap either and you wonder where you can save money.

Of course, you can do the photography for your business yourself because everyone can take a photo.
Right…!?
So it might look like this photo (the actual photo presented on a B&B website):

To enhance the appearance of the room, we used ARRI lights to create the mood the luxury lodge deserves and the new photo looks now slightly different:

Same room, same price for a night.
Now judge for yourself, where will the guest more likely stay ?

A photograph which I took recently for a B&B in Marlborough got chosen as the 2009/10 front cover for a prestigious travel guide.