Marketing Your Way through a Recession
In a recession, consumers become value oriented and distributors are concerned about cash.
Maybe you own or manage a hotel, motel, B&B etc. and you have done everything you can do to marketing your business. You have paid a truck-load of money for placing ads in the travel guides and magazines, your website wasn’t cheap either and you wonder where you can save money…
Of course, you can do the photography for your business yourself because everyone can take a photo.
Right…!?
So it might look like this photo (an actual photo presented on a website):
If you would hire a professional expert photographer it could look like this:
Same place, same price for a night. Now judge for yourself, where is the consumer more likely to book ?
Is the amount of money you have saved by taking the images yourself worth the difference ??
A photograph which I took recently for a B&B in Marlborough got chosen as the 2009/10 front cover for a prestigious travel guide.