Affordable prices have put DSLR cameras in the hands of many people. You will find many parents toting around these large cameras, snapping shots of their kids, or snapping advertising pics for their business. The truth is, most don’t know how to use these cameras effectively.
Even worse, almost everyone has a friend, an uncle Bob, or knows someone with a “big” camera these days and entrusts them with once-in-a-lifetime events, like their wedding. The results are often disappointing. Uncle Bob is also great in shooting inconsequential stuff like commercial-quality photos for your company.
Remember, the images you present in your advertising, brochure, website, etc., do reflect the quality & appearance of your business.
Photography is much more than just having a “big” camera!
When you hire a pro photographer, you are paying for their time investment more than anything else. Many hours go into creating quality images and delivering a polished product that you will cherish. It is this time spent after the shutter is pressed that often makes the difference between just another snapshot and a great photograph.
Let’s take Real Estate for an example. Estate agents generally aren’t trained in photography. But they’re in the business of marketing property and try to sell a product worth hundred thousands of dollar with those photos. Photography sells real estate.
Buyers use photographs to decide which homes to see in person. Homes with poor photographs are often screened out of the selection process. So, attention desperate home sellers. Don’t want to lower the price on your house? Consider better photos ! Read more >>
Below are photos taken by a Real Estate agent and our photos (shot without flash lights). The agent’s images are first, ours are second.
Time the shoot favourable to the sun.
Elevation changes the point of view.
Use the ambient light to your advantage.
A general photography rule of thumb is the closer the subject, the better the photo. But in these photos you can see the impact of taking a few steps back (or using a wide-angle lens to give that impression). It gives the viewer more context and makes the place seem more spacious.
Level the camera straightens the verticals.
When the Real Estate agent saw our photos she said:
“It is hard to believe that it is the same house.”
