Photo by Frank Gasteiger

Archive for category Photo News

Date: September 15th, 2009
Cate: Photo News
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Small school – big heart

Over the next few month I am following college students of a small school with big heart to capture images for the prospectus, general advertising, image library, etc. The aim is to show clear and honest images of the students and teachers to display the quality of the college. Students showing joy, success, engagement, respect and motivation.

The Netball team fighting hard.

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Momentum ’09, an evening to celebrate dance.

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Date: July 6th, 2009
Cate: Accommodation, Architecture, Commercial, Photo News

Marketing Your Way through a Recession

In a recession, consumers become value oriented and distributors are concerned about cash.
Maybe you own or manage a hotel, motel, B&B etc. and you have done everything you can do to marketing your business. You have paid a truck-load of money for placing ads in the travel guides and magazines, your website wasn’t cheap either and you wonder where you can save money… Of course, you can do the photography for your business yourself because everyone can take a photo.
Right…!?
So it might look like this photo a client presented on the website:

In a recession, consumers become value oriented and distributors are concerned about cash.

Maybe you own or manage a hotel, motel, B&B etc. and you have done everything you can do to marketing your business. You have paid a truck-load of money for placing ads in the travel guides and magazines, your website wasn’t cheap either and you wonder where you can save money.

Of course, you can do the photography for your business yourself because everyone can take a photo.
Right…!?
So it might look like this photo (the actual photo presented on a B&B website):

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To enhance the appearance of the room, we used ARRI lights to create the mood the luxury lodge deserves and the new photo looks now slightly different:

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Same room, same price for a night.
Now judge for yourself, where will the guest more likely stay ?

A photograph which I took recently for a B&B in Marlborough got chosen as the 2009/10 front cover for a prestigious travel guide.

Date: July 5th, 2009
Cate: Photo News, Wine

Grape Harvest 2009 – Marlborough

It’s been a grey, cold and rainy weekend. Not much going on outside so we kept the wood stove going and relished hot chocolate and cookies with our kids teenagers.
In the evening, when the aroma of warm mulled wine filled the kitchen, I thought I should finally upload some images of the grape harvest which I took for several wineries in Marlborough.
Enjoy…

Date: June 27th, 2009
Cate: Events, Photo News

Monte Carlo in Marlborough

It has been a long night yesterday… Marlborough Boys & Girls College students celebrated the annual ball with a Casino Monte Carlo theme.MarlCol-853
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Around 550 students attended the event. For many of them it is the happening of the year.

Security was tight and not everyone made it in. Also bribing pit bosses and dealers and signalling them when to false shuffle resulted in immediate punishment with a kick in the buttock and a lift to the front door. More serious case got guided to the back door…
;-)

Working with four photographers to cover the event, we had set up three big photography booths inside the Marlborough Convention Centre and one small photo booth in the entrance hall to capture the arriving students.

The plan was to use the entrance booth as long as the students arrive and then move inside.
Unfortenatually a short time after we started photography inside the convention centre the main light in one of the three booths fell over and broke and we were down to two sets.

So I decided to continue shooting in the entrance booth which was equipped with two Nikon SB-800 Speedlights as main and fill lights and two ARRI Studio lights for hair and background effect.
I doubted that the Speedlight’s batteries would last for the whole night but they did.
After taking around 500 images on 1/2 power I changed batteries and continued shooting until the event was over. By then the little flashes were almost as hot as the ARRIs.

Small lights creating big results.

See some more image from my mini studio below…

Date: June 21st, 2009
Cate: Photo News, Wine

Viini – the Finnish wine magazine and the sheep.

After the Finnish top wine magazine Viini had decided to feature the first story about a New Zealand winery on Villa Maria I got contracted to supply the photographs.

Kristiina Juutinen, Managing Editor of Viini and I enjoyed a guided tour with Vince Edwards, PR Manager of Villa Maria through the processing plant and several vineyards. At each vineyard we tasted a wine made from those grapes. Vince Edwards hospitality was outstanding and we had an awesome day.
Kristiina wanted some images of sheep. “What is New Zealand without sheep” she said. But we weren’t lucky that day so our pet sheep at home had to jump in as a model. When Kristiina saw the web gallery she wrote:

“Wow, the pictures look good! Especially I like those sheep.”
Kristiina Juutinen, Viini

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Date: May 14th, 2009
Cate: Accommodation, Photo News, Web-Design

Revamping a 5-star website

In December last year, Heidi and Werner Pluss of the 5-star rated luxury bed and breakfast The Peppertree in Blenheim contacted me to take some photos of the gardens and orchard surrounding the Peppertree. They were very happy with the results and asked if I would take photos of the rooms too. denise
I happily agreed because with a background of almost 10 years interior advertising photography in Germany I was pretty sure I could deliver the quality Heidi and Werner require. 

The Peppertree is owned and managed by this lovely couple from Switzerland. They have rebuild and styled the gracious Edwardian Villa to highest quality and treat guests with exquisite charm and hospitality.  But they also expect the same love to detail and perfection from everyone who works for them.

For the web-design Robert Boren got involved.
Robert is the man who does the work for love of it. A genius with the code and retired enjoying the New Zealand lifestyle, he spent endless hours to battle problems like new releases of IE8 and cross-platform and browser compatibility.
We met at least once a week to discuss the design and whether additional photos were needed to deliver a complete package. By keeping the Peppertree’s colour scheme, Robert redesigned the site with fresh and contemporary flair and features like quick loading movie-style slide shows. See for yourself and visit The Peppertree website.

Date: November 23rd, 2008
Cate: Photo News, Wine

Marlborough Wine Book

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A new book about New Zealand’s premier wine region, is the result of a partnership between Wine Marlborough, and Picton company Oriel Publishing. The stunning photography is by Frank Gasteiger from Anakiwa, making this a 100% Marlborough production.

Marlborough Wine spreads across 136 pages, most of which are dedicated to the fascinating stories of over 60 wine companies.
An introduction explores the wine history and explains what makes this such a wonderful wine growing region.  At the back of the book there are useful sections for visitors, on wine and food events, wine tours, restaurants, accommodation, art galleries and gardens.  Tucked inside the back cover is a wine trail map.
Visitors to Marlborough will enjoy delving into the stories of the people behind the labels as they visit our winery’s cellar doors. We also think that armchair travellers and wine enthusiasts anywhere in the world will enjoy taking a virtual tour of the region through the book.
Marlborough Wine spreads across 136 pages, most of which are dedicated to the fascinating stories of over 60 wine companies.
An introduction explores the wine history and explains what makes this such a wonderful wine growing region.  At the back of the book there are useful sections for visitors, on wine and food events, wine tours, restaurants, accommodation, art galleries and gardens.  Tucked inside the back cover is a wine trail map.

Visitors to Marlborough will enjoy delving into the stories of the people behind the labels as they visit our winery’s cellar doors. We also think that armchair travellers and wine enthusiasts anywhere in the world will enjoy taking a virtual tour of the region through the book.

“The photography, which is a major feature of the book, is stunning, thanks to Frank Gasteiger who has captured the spirit of the wine region brilliantly.”
Wine Marlborough

Click here to order your copy.

Date: October 28th, 2008
Cate: Photo News

Outward Bound – Core Brochure

Outward Bound is the leading organisation in New Zealand for showing people their full potential through challenge and adventure in the outdoors.
It was established in 1962 and still operates from the original location, Anakiwa, in the Marlborough Sounds.
Anakiwa, near Picton, has been described as the most perfectly situated Outward Bound school in the world. The natural timbered buildings of the facilities merge gracefully into the curve of the bay and are backed by native bush.
During the course the students are taking part in activities that are designed to help them learn more about themselves and others.

The challenges on a course are physical, mental and emotional.

The new Core Brochure with photographs by Frank Gasteiger displays all aspects of this value-forming experience.

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Date: October 16th, 2008
Cate: Photo News

Outward Bound – magazine ad campain

Outward Bound, New Zealand’s leading organisation for showing people their full potential through outdoor challenge and adventure together with Senioragency has launched a magazine ad campaign targeting people 50+ years.
Senioragency is the first advertising and marketing agency in NZ totally dedicated to baby boomers and people 50+.

Senioragency New Zealand is part of a global network represented in 10 countries around the world.

Photography by Frank Gasteiger.

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